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Farfetch Launches on JD.com

Farfetch Limited (NYSE: FTCH), the leading global technology platform for the luxury fashion industry, has launched a flagship store on JD.com (NASDAQ: JD), China’s largest retailer and a strategic investor in Farfetch. This follows the acquisition of Toplife by Farfetch China announced in February this year.

Farfetch now has a ‘Level 1’ entry point on the JD.com app, providing JD.com’s more than 300 million customers with instant access to more than 3,000 brands via Farfetch’s network of more than 1,000 luxury brand and boutique partners. The partnership builds on the existing successful relationship between Farfetch and JD.com, started in July 2017. Over the course of the past two years, Farfetch has successfully leveraged JD.com’s logistics capabilities in China, as well as JD.com’s insights into the behaviors of China’s luxury consumers.

Judy Liu, Farfetch’s China MD, said: “I am delighted to be able to offer JD.com’s customers direct access to the broadest selection of luxury fashion online, and to be able to offer luxury brands the Premier Luxury Gateway to China for executing on their digital strategy in China. We have been able to do this, in significant part, thanks to the enthusiasm and support from our brand partners. Brands crave ever-better access to the Chinese market, and we are thrilled to deliver this for them.”

This is an important expansion of our strategic partnership with JD.com, which strengthens Farfetch’s China business as part of our truly global offering. Being able to offer the full suite of Farfetch’s technology and logistics platform to brands wanting to reach high-end Chinese consumers is a major competitive advantage as we seek to continue to grow market share in the rapidly expanding online luxury market.”

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Notes to editors

1. Farfetch Limited is the leading global technology platform for the luxury fashion industry. Founded in 2007 by José Neves for the love of fashion, and launched in 2008, Farfetch began as an e-commerce marketplace for luxury boutiques around the world. Today the Farfetch.com Marketplace connects customers in over 190 countries with items from more than 50 countries and over 1,000 of the world’s best brands, boutiques and department stores, delivering a truly unique shopping experience and access to the most extensive selection of luxury on a single platform. Through its business units, which also include Store of The Future, Farfetch Black & White Solutions, Browns, and Stadium Goods, Farfetch continues to invest in innovation and develop key technologies, business solutions, and services for the luxury fashion industry. For more information, please visit www.farfetch.com.

2. Luxury is an integral component of JD Fashion. As a key player in China’s luxury market, JD has been working directly with luxury brands to offer an end-to-end luxury shopping experience, from customer service to logistics, with luxury warehousing and ‘white glove’ delivery via JD Luxury Express.

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