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Multiplay Service Market Trends in the Americas, 2018 - In Latin America, Relatively Low Multiplay Adoption Levels Spells Great Growth Opportunities - ResearchAndMarkets.com
Mar. 15, 2019 05:41 AM
Service Market Trends in the Americas" report has been added to ResearchAndMarkets.com's
Multiplay Service Market Trends in the Americas
provides an executive-level overview of the multiplay market in the
Americas. It delivers deep qualitative and quantitative insight into the
multiplay market in the region, analyzing key trends and strategies
adopted by service providers.
North American markets have traditionally exhibited some of the highest
mobile broadband penetration levels worldwide thanks to their extensive
broadband infrastructure coverage and higher per capita income levels.
In addition, aggressive discounted pricing adopted by most operators in
the region and the inclusion of value-added services as part of
multiplay bundles have also played an important role, helping to rise
adoption levels historically.
Latin America, meanwhile, has been lagging behind North America in terms
of multiplay service adoption. Because of its relatively low multiplay
adoption levels, Latin American countries hold the greatest growth
opportunity in the Americas, particularly Argentina, Mexico and Colombia.
Section 1: Americas in a global context; looks at the multiplay market
in a global context, focusing on penetration and service adoption
Section 2: Multiplay market in the Americas; provides a detailed
description of the multiplay market in the Americas, looking at
subscriber growth, penetration trends, and service adoption by type of
Section 3: Multiplay revenue evolution in the Americas; analyzes the
average monthly spends on three different type of packages and revenue
trends over 2018-2023.
Section 4: Country Profiles; analyzes main ARPU and revenue trends in
the US and Mexico for the 2017-2023 period.
Key findings: the Insider concludes with a number of key findings for
multiplay service providers in Americas.
Multiplay household penetration in the Americas will reach 43% as of
year-end 2018. Because of its relatively low multiplay adoption
levels, LATAM countries hold the greatest growth opportunity in the
region, particularly Argentina, Mexico and Colombia.
Triple-play bundles will account for 50% of the total region's
revenue, while double-play bundles will be responsible for 42% of the
region's multiplay revenue. The contribution of quadruple-play will
remain relatively modest at 8% for the same year.
The multiplay service market in North America will grow at a slow rate
due to a decline in the demand for triple-play bundles.
Reasons to Buy
This Insider Report provides a comprehensive examination of the main
trends taking place in the Americas multiplay market, helping
executives fully understand market dynamics, determine what works and
what doesn't, formulate effective product development plans, and
optimize resource allocation and return on investment.
The report includes examples on strategies adopted by multiplay
service providers that illustrate the findings of the report; this
will help the reader understand both the challenges confronted in the
real world and the strategies employed to overcome those challenges.
With more than ten charts, the report is designed for an
executive-level audience, to help to understand the multiplay market,
analyzing key trends and strategies.
Section 1: Americas in a global context
Americas' demographics at a glance
Americas in a global context
Section 2: Multiplay market in the Americas
Multiplay market in the Americas
Section 3: Multiplay revenue evolution in the Americas
Multiplay household spend in the Americas
Multiplay service revenue evolution in the Americas
Section 4: Country profiles
Multiplay service evolution in the US
Multiplay service evolution in Mexico
Section 5: Key findings and recommendations
Acronyms and definitions
For more information about this report visit https://www.researchandmarkets.com/research/dxrglh/multiplay_service?w=4
View source version on businesswire.com: https://www.businesswire.com/news/home/20190315005134/en/