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Drew Sirico hired as Chief Marketing Officer (CMO) of Q-Tran, Inc.
Q-Tran, Inc. a Connecticut based lighting Manufacturer, today announced that it has hired Drew Sirico, seasoned Brand and Digital Marketing professional of 18+ years as Chief Marketing Officer (CMO).
By: PR Newswire
May. 16, 2018 01:00 PM
MILFORD, Conn., May 16, 2018 /PRNewswire-PRWeb/ -- Q-Tran, Inc. a Connecticut based lighting Manufacturer, today announced that it has hired Drew Sirico, seasoned Brand and Digital Marketing professional of 18+ years as Chief Marketing Officer (CMO). Sirico has extensive experience in the B2C and B2B retail/technology space and looks to apply his skill set in the lighting industry. Most recently, as Senior Director of Marketing & eCommerce for Edible Arrangements International, Inc., Drew managed all digital customer acquisition tactics and oversaw 4+ years of steady YoY eCommerce revenue growth. When asked how his prior experience could extend to the B2B-centric lighting market Mr. Sirico explains, "The great thing about Marketing, particularly Digital Marketing is that it's virtually industry agnostic. The same principles employed to capture new users and improve conversion rate in B2C applications can be used in a rep-reseller/distribution environment, just with slightly different goal tracking." Sirico already has some experience in the lighting space, having worked at Q-Tran as its Marketing Director from 2002 to 2005.
When asked about Drew joining the team again in 2018, Gean Tremaine, President of Q-Tran says, "In addition to extensive Marketing experience, Drew has a leadership pedigree that we are excited to have permeate throughout the entire organization. We are thrilled to have him on board."
About Q-Tran, Inc.
To learn more about Q-Tran's product offerings, visit http://www.q-tran.com
SOURCE Q-Tran, Inc.
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