From the Wires
Web Design Company, Lounge Lizard, shares their Top 3 Tips for Mobile Conversion Rate Optimization
May. 16, 2018 01:00 PM
LONG ISLAND, N.Y., May 16, 2018 /PRNewswire-iReach/ -- Lounge Lizard is globally recognized as a top web design company within the web design and development industry. Lounge Lizard's brandtenders are creative, tech-savvy, and passionate in developing innovative strategies that drive conversion for both startup and established clients of all industries, making them the "best of breed since 1998."
With mobile playing such a predominant role in all aspects of the online world, having a good mobile conversion rate has never been more important. Customers utilize mobile access for everything from information gathering to browsing to obtaining more brand awareness and of course conversions and purchases. Today the NY based web design company, Lounge Lizard, shares their Top 3 Tips for Mobile Conversion Rate optimization.
Of course, before you start making any changes it is vital to assess where things currently stand. You should analyze your site's performance and determine your baseline metrics so that you can see which tests and/or changes yield the desired results. It is also important to spend some time viewing your site from the customer's perspective going so far to take conversions from start to finish so that you can see things how they do and better understand why some pages might not convert as well as expected. Then you can look at making changes to increase your MCR and test the results prior to live implementation.
Top Tips for Mobile Conversion Rate Optimization:
- Decrease load time. Slow load time is a conversion killer on any platform but is especially detrimental on mobile. Numerous studies have supported that adding seconds to load time will decrease conversion rates while removing seconds increases them. Increasing speed will also provide a boost in search engine rankings as that is a factor of customer satisfaction and mobile friendliness. So if you want more organic traffic, more page views, and higher conversion rates make sure to spend time finding ways to decrease page weight and load times aiming for the one-second mark. Even if you aren't able to hit that target, getting as close as possible will produce results.
- Use clear messaging. Ideally your website should have a strong, clear, consistent message that helps funnel customers from the top of the sales funnel to the bottom. That means pages, images, content and especially CTA's are all working together for this common goal without excess or unnecessary distractions. Place a focus on aligning keywords to useful content on landing pages to showcase the benefits to customers for your products or services from the onset. Also look to streamline your content to focus on meeting their needs while cutting back on wasted words, overly complex information and especially technical language or industry jargon. Follow the KISS principle in your design and avoid unnecessary complexity.
- Streamline checkout process. Abandoned shopping carts have to be one of the hardest things to see from a business perspective. You enticed a customer to the site, they found products or services they liked enough to put in the cart, but for some reason decided to leave. Cart abandonment rates are typically 10% higher on mobile which is why it needs to be an area of focus. On the mobile platform there are additional concerns and issues users face which need to be addressed those primarily being security, requirements to register for an account prior to purchase, and too many steps in the checkout progression. The last two issues are understandable as you have a smaller interface t work with so additional steps and input is a hassle. These areas need to be streamlined and simple. Compare your site to a successful one like Amazon and then review your input requirements to see where corners can be cut. For security concerns make sure you have trust seals, security badges, customer testimonials, and return options to increase your trustworthiness.
Lounge Lizard Long Island Web Design is an award-winning, high-end design boutique specializing in website and mobile app development, UX/UI, branding, and marketing. Lounge Lizard excels in creating the ultimate brand strategy, fully loaded with expertly crafted visuals that work together to increase sales and effectively communicate a client's unique personality.
Media Contact: Ken Braun, Lounge Lizard, 631-581-1000, firstname.lastname@example.org
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SOURCE Lounge Lizard