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Direct Agents Introduces Standalone OTT Solution
DirectAgents.TV is the agency's expanded offering for OTT growth marketing
By: PR Newswire
Feb. 13, 2018 11:22 AM
NEW YORK, Feb. 13, 2018 /PRNewswire/ -- Direct Agents -- A data-driven, digital advertising agency is excited to announce their latest solution focused on OTT network launch and audience growth: DirectAgents.TV
As a leader of OTT growth marketing, Direct Agents has launched a stand-alone solution for OTT subscriber & audience acquisition, churn management, tune-in, and content launches. In addition, Direct Agents helps with cross-device presence management and OTT-specific analytics, optimization and benchmarking.
Direct Agents has helped launch and grow AVOD, SVOD, and TVE services for some of the world's largest entertainment brands through their full-funnel media management, customized technology ecosystem, and proprietary data-driven approach. Direct Agents has helped launch over a dozen OTT networks and 50+ original content releases.
"The VOD streaming space is an area we've been paying close attention to the last few years, and the rate of change and disruption is staggering," said Josh Boaz, Managing Director and Co-founder of Direct Agents. "Media consumption habits are changing rapidly; according to Nielsen, the amount of time consumers spend watching linear television is down 15.7% year-over-year and 43.6% since 2012. Many traditional agencies aren't geared for the new OTT paradigm. With our experience in customer acquisition and agility in testing new digital channels, we are well positioned to make a meaningful impact for our clients."
ABOUT DIRECT AGENTS
Direct Agents is a full-service, independent digital marketing agency, with offices in NYC & LA that specializes in customer acquisition solutions. For over 15 years, we've been at the forefront of digital marketing strategy & innovation. For additional information Please contact marketing at Maddie@directagents.com
View original content with multimedia:http://www.prnewswire.com/news-releases/direct-agents-introduces-standalone-ott-solution-300597222.html
SOURCE Direct Agents
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