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MAG Retail Group Selects Yes Lifecycle Marketing's Cross-Channel Marketing and Analytics Platform Yesmail360i
By: PR Newswire
Jul. 17, 2017 09:30 AM
Solution enables largest aftermarket online retailer of motorcycle parts and accessories to improve customer experience across all retail touch points.
CHICAGO, July 17, 2017 /PRNewswire/ -- Yes Lifecycle Marketing today announced that MAG Retail Group has selected its cross-channel marketing and analytics platform, Yesmail360i, to activate and optimize meaningful customer connections. Yes Lifecycle Marketing's Yesmail360i provides access to real-time technology, data, actionable analytics, and campaign planning and execution in one place using a single intuitive interface. The platform enables marketers to develop and deploy insights-driven communications that are relevant, engaging and propel results.
MAG Retail Group, which has transformed how enthusiasts buy motorcycle and power sports gear, accessories, tires, parts and apparel through J&P Cycles, chose Yes Lifecycle Marketing as its go-to partner to deliver proactive customer support, identify marketing opportunities, counsel on best practices, and analyze campaign results via its innovative marketing technology and services.
Of particular importance to MAG Retail Group when evaluating potential vendors was the ability to dig in and understand their business. Impressed with Yes Lifecycle Marketing's knowledge and experience in the specialty retail sector, Kathleen Stockham, Director, Digital Marketing at MAG Retail Group noted, "The email channel is a significant driver of our revenue. We needed a long-term partner to help us speak to our customers in a more personalized way and Yes Lifecycle Marketing's Yesmail360i is the technology to get us there."
"We appreciate that MAG Retail Group sees our relationship as a strategic investment that checked all the right boxes," said Michael Fisher, president of Yes Lifecycle Marketing. "We've dedicated ourselves to listening to clients like MAG Retail Group to better understand their needs and goals and then collaborating with them to create a vision, identify opportunities, and build a roadmap that sets their path to success."
Key reasons MAG Retail Group selected Yes Lifecycle Marketing include:
"Our Yesmail360i technology integrates every available customer data point across any channel, making it easy for marketers to build the most appropriate target audience, create meaningful and engaging communications, and deliver an unparalleled customer experience across the digital landscape," said Mike Iaccarino, CEO and Chairman of Infogroup, parent company of Yes Lifecycle Marketing.
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