"Simmons Online will leverage Simmons patented behavioral integration technology and other Experian data assets and tools to combine the speed and agility of online data collection with Simmons high standards and scientific approach to market research," the company says.

"Focusing on its core offerings, Simmons Online will link custom online research with its National Consumer Study (NCS) allowing clients to access proprietary data along with more than 50,000 additional data variables within the NCS. Additionally, Simmons Online is producing a series of syndicated extensions to the NCS with an automotive product introduction this August. Moving forward, linkages to Simmons Hispanic, Youth and Local Market products will be available," the company added.

“Simmons Online initiates a new era for “need-it-yesterday” quality research within Simmons” said Chris Wilson, president and COO of Simmons Research. “Simmons’ experience at conducting high quality tracking panels and custom research is now joined with state-of-the-art online study capabilities that extend our evolution from more then 56 years of research innovation.”

Simmons Online accesses Experian’s pool of over 24 million permission-based on-line responders to create highly targeted online samples with high yields. “With over 4,000 fields of respondent provided information coupled with propensities against Simmons’ 50,000 plus variables, Simmons Online offers online researchers the most intriguing targeting options available in online research,” continued Wilson. “Offering complex sample designs, statistically representative data and “projection models” and the ability to instantly screen panel respondents via Experian’s real time verification system, Simmons Online is setting the standard for high quality online research.”